The Ultimate Kajabi Blueprint for Course Creators, Educators and Entrepreneurs
Lots of features and a learning curve - let’s talk about it.
We love Kajabi, and we are Kajabi designers and offer to build on the platform for several key reasons - but this article isn’t going to go into that, so much as tell you how the Kajabi system can work for you. We’ll talk about all the components you’ll probably use to market your course, and give you an outline of where to start.
If you need more answers about Kajabi in a direct, no-fluff way, leave us a comment at the bottom of the article and tell us what we can write about to help your course or brand launch go smoothly.
Most Popular Kajabi Features That Can Justify the Price Tag - so long as you use them.
Let's be real: Kajabi isn't the cheapest option out there. But once you dive in, you’ll realize you’re not just paying for a fancy website builder. You're paying for the full package—like the VIP version of course creation tools. Think of it like buying an all-inclusive vacation. You get everything you need: a website, a payment processor, a member community, email marketing, automations...you name it.
So, what makes it worth every penny? Here’s a breakdown of the heavy-hitter features:
All-in-One Platform: No need to pay for separate hosting, email marketing, course platforms, and webinar software—it's all here in one place.
Integrated Marketing Tools: Get ready to do email sequences, sales funnels, and automations without needing a degree in rocket science.
Customizable Themes: Whether you're into sleek modern looks or something a little more funky, Kajabi has a theme for you (and yes, they’re easy to customize).
Membership Sites & Online Communities: You can create a community experience that will make your audience want to hang out 24/7.
Payment Processing & Analytics: Keep your money secure and your data insightful with built-in payment gateways and powerful analytics.
For those who live and die by the to-do list, this is for you
Steps To Getting Your First Product Launched with Kajabi
A list of the steps you need to take — from start to finish, in order to set up your complete Kajabi engine and start selling your products / services. This is a high-level outline with help articles.
There’s a lot of features and functionalities that can help you expand your marketing reach, and build a strong community around your brand, and these steps will get you started on that path.
1. Pick Your Product &Automations
Your course, membership, or coaching program starts here. Kajabi walks you through setting up your product step by step, so even if you're a tech newbie, you'll be up and running in no time.
Expert Tip for the kajabi course setup
Courses allow for live webinars for everyone enlisted in your program.
Imagine your Kajabi setup as a smart robot that works for you. Automations take care of the repetitive tasks so you don’t have to.
If you plan to activate the live webinar feature inside your course, and want to provide lifetime access to your course alumni but not lifetime access to all future webinars (or live coaching calls) duplicate the course and remove the group coaching feature.
Then set up an automation in the original course that revokes access at final module completion, and grants access to your duplicate course offer. You can set an automation to send their completion certificate, and send a custom email to them detailing information about the lifetime access course.
Learn more:
How to Create a Product in Kajabi
How to Create and Set Up a Course in Kajabi
How to Set Up Automations in Kajabi
How to Use Automations in Products
2. Customize & Export Your Product Theme
Kajabi’s product themes are customizable and you can export the theme and save it, so when you set up another course or product later, you can apply the theme.
In this step, you’ll be customizing the experience your customers will have with the product you set-up in Kajabi. Personalize your theme to match your brand and make your product shine.
Whether you want to stick with a clean, minimalist look or something bold and colorful, it’s all possible with a few clicks.
Just export the template after you customize it, so when you create more products later, you can import the same theme and give your customers and consistent experience with your brand.
Learn More:
Guide To Course Product Templates
How To Export Your Product Template
4. Configure Your Offers & Checkout Pages
Now that you have products ready to sell, let’s create the offer. It’s what your… Offering.. Get it?
Offers can consistent of single products, or multiple - meaning you can bundle them.
You can also configure offers without products - like if you sold a PDF delivered via email, or instant download.
Take a tour of the settings, and create post-purchase automations like follow-up emails or a thank-you note that delivers a bonus. This is where you take customers from “interested” to “paid and happy.”
Design a checkout page for each offer with a description that really sells. You can skip step 5, and simply market the checkout page if you’re looking to keep the budget lean and have an ad-spend, and already have a known brand.
Learn more:
How to Create an Offer in Kajabi
How to Customize Your Checkout Pages in Kajabi
How to Set Up Post-Purchase Automations in Kajabi
5. Build Your Website
Now it’s time to give your product a place to be seen online, and connected to your checkout page.
You can choose to build out your complete website, or a landing page.
What’s the difference?
Think of your website like your digital storefront, it’s the place people get to know your brand and everything your about. Typically features a navigation at the top that allows customers to check out different pages about your company, products, etc.
A landing page typically has a single focus - like generating leads or sales. This page doesn’t have any navigation, and can be directly linked to from ads, or paid media campaigns to help increase converison.
Kajabi’s website builder is intuitive, so no need to stress about coding or hiring a developer. Build your site using drag-and-drop functionality, add your branding and colors, and launch your marketing HQ to the world.
Learn More:
How to Build a Website in Kajabi
How to Build Your Homepage in Kajabi
How to Create a Landing Page in Kajabi
How to Customize Your Website Theme in Kajabi
Want to take your Kajabi site to the next level?
Let KStudio handle the heavy lifting! From custom designs to advanced automations, we’ll help you create a high-converting site that wows your audience and skyrockets your sales. Contact us today for a free consultation and find out how we can help you launch your dream site with ease.
6. Set Up A Newsletter / Waitlist Automated Email Campaign
Before you launch your course, there’s a golden rule in the online biz world: Build your audience before you sell to them. This is where a newsletter or waitlist comes in handy. Imagine having a crowd of eager potential buyers lined up, waiting for your product to drop. That’s the power of a well-built email list.
A newsletter helps you stay connected with your audience, warm them up with valuable content, and give them sneak peeks of what’s coming. If they’re not ready to buy now, they’ll know when to return.
On the other hand, a waitlist creates scarcity and excitement. When people sign up for a waitlist, they feel like they’re getting exclusive access, and that makes them want what you’re selling even more. Plus, it gives you a built-in audience ready to purchase the moment you launch.
Need more reasons?
Nurture Your Audience: Stay top of mind with valuable content before your course goes live.
Build Hype: A waitlist signals exclusivity and makes people want in on the action.
Test Your Market: Use the size of your list as a way to gauge interest before your launch. You can even offer a special discount to your early sign-ups!
Once your newsletter or waitlist is set up, it can run on autopilot. Simply plug in the emails, set up an automation in Kajabi, and watch your pre-launch momentum build.
Learn More:
How to Use Automations for Your Email Campaigns in Kajabi
How to Create a Form to Capture Leads for Your Waitlist
How to Segment Email Lists and Set Up a Waitlist Sequence
7. How to Launch Your Course Successfully
The moment has arrived. You’ve put in the work, and now it’s time to make sure your course launch goes off without a hitch. But before you go live, there are a few key things you’ll want to check off your list.
1. Domain Connection
First things first, you’ll want to make sure your custom domain is connected to your Kajabi site. This not only makes your brand look polished and professional but also helps build trust with your audience. If you're not sure how to do this, Kajabi has an easy-to-follow guide.
Learn More:
How to Connect a Custom Domain in Kajabi
One of the most important things you can do before launching is test the entire purchasing flow. From the moment someone lands on your site to the second they check out, you need to make sure everything works flawlessly. But how do you test it without charging yourself? Simple—create a test coupon.
Here’s how to set up a coupon in Kajabi:
Go to the Sales tab and select Coupons.
Click Create New Coupon.
Name your coupon something like “TestCoupon”.
Set the discount to 100% (so you don’t get charged).
Apply the coupon to the product you want to test.
Test the entire process: Add the product to your cart, apply the coupon, and complete the checkout to make sure everything runs smoothly.
By running through the purchasing process yourself, you’ll know exactly what your customers will experience and can fix any bumps before your big day.
Learn More:
How to Create and Apply Coupons in Kajabi
3. Pre-Marketing: Build Buzz Before Launch
You don’t want to wait until your course is live to start promoting it. Pre-marketing is where the magic happens! One of the best ways to do this is by uploading your contact list into Kajabi and starting your pre-launch email sequence.
Here’s what you should do:
Upload Your Contact List into Kajabi (think past customers, leads, anyone who might be interested).
Create a Pre-Sale Campaign: Announce your course before it officially launches, offering early bird pricing or exclusive bonuses.
Use Your Newsletter & Waitlist: Email your newsletter list or waitlist to let them know they get first dibs on the course before it goes public.
Pre-sales not only help you generate early revenue but also give your subscribers a reason to sign up for your newsletter or waitlist in the first place. People love feeling like they’re getting a special deal or insider access—use that to your advantage!
— Whew! Your roadmap to a smooth, successful Kajabi course launch!
With the right preparation, testing, and pre-marketing, you'll be ready to hit that launch button and watch the sales roll in.
Let KStudio Help You Take Your Kajabi Site to the Next Level
You’ve got the ideas, and Kajabi has the tools, but let’s be real—building a polished, high-converting site can be overwhelming when you’re already juggling your business. That’s where we come in.
At KStudio, we specialize in taking your Kajabi site from basic to brilliant. Whether you need a custom design, advanced automations, or strategic consulting to maximize your course launch, we’ve got you covered. We don’t just build websites—we create brand experiences that captivate your audience and drive results.
Here’s how we can help
Strategic Automations
We’ll set up automations that work for you behind the scenes, so you can focus on scaling your business.
Custom Kajabi Design
Stand out with a professionally designed site that reflects your brand and engages your audience.
Sales Page & Checkout Optimization
We craft branded sales pages and seamless checkout experiences that turn visitors into customers.
Ongoing Support
Need tweaks or changes after launch? We’re here for the long haul to ensure your site continues to perform at its best.
Don’t get stuck in the details—let us handle the tech, so you can focus on creating the content your audience loves. Ready to get started?
Contact us today for a free consultation, and let’s take your Kajabi site to the next level!
