brand + website design
Launching A New Brand & Website To Support Workers Union
Project Summary
We partnered with The Sheet Metal Workers Union to launch a new brand and website aimed at fostering fresh B2B partnerships.
Through an immersive brand strategy session, we crafted visuals that honored the parent brand while standing distinctly on their own. Our collaboration extended across every facet of brand strategy, encompassing naming, content development, branding, website design and development.
The logo, featuring two interlocking tinner's hammers, pays homage to the sheet metal craft. Inspired by Northern California's coastal beauty, our chosen brand colors merge traditional professionalism with a modern, vibrant aesthetic. This initiative not only amplified the union's digital footprint but also fortified its mission and values, cementing its pivotal role within the industry.
// CLIENT
Sheet Metal Workers Union 104
// SERVICES
Brand Strategy
Brand Design
Logo Design
Website Design
Squarespace Development
Training
Premium Stock Photography
// DELIVERABLES
Brand Guide PDF, Logo Variations, Squarespace Website
Vince Sugrue, State Legislative Director, SMW Union 104
“We reached out to Katie because we had seen some of her work recommended for SquareSpace website design on a blog and liked some of her initial work portfolio. Wow did she exceed our expectations (which were high to begin with) and she consistently overperformed and helped us reach a website design and branding our organization is thrilled with. I'm going to be recommending to Katie to everyone because of how well she performed and we're already planning on using her for any future new website ideas we want to take on!.”
